Digital Design

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In addition to being a Mixed Media Artist, I am freelance graphic designer and own a digital design studio called Pink Flair. I’m an accomplished, multi-faceted graphic designer. logo_pink_flairI love what I do and embrace both the print and digital world. With over ten years of experience in marketing, branded content, web, digital campaigns and print production, my visual communications are fresh, effective and on-brand. I’ve worked with a diverse cross-section of clients and have the ability to convert complex ideas into effective, visually appealing graphics, templates, campaigns, and presentations.

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Qualifications

  • Multifaceted senior graphic designer with over ten years design and digital marketing experience
  • Ability to convert ideas into visually compelling graphics, campaigns, presentations, and layouts
  • Strong understanding of space, color, contrast, and typeface
  • Produce creative work under a fast-paced, deadline-driven environment

Graphic Design

  • Design concepts for web, print, email, and social media
  • Strong typography, layout, proofreading, and visual design skills
  • Skilled in Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Dreamweaver, Acrobat)
  • Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)

Email Marketing

  • Create dynamic email marketing campaigns and short copy for newsletters
  • Maintain database of contact lists for targeted email marketing and lead nurturing
  • Set up automated marketing campaigns and performance tests
  • Proficient in various email platforms (Constant Contact, Mailchimp, iContact, MyEmma)

Website Maintenance & Management

  • Edit and update WordPress pages, posts, and events
  • Update and maintain website content and layout
  • Proficient in WordPress and knowledge of basic HTML and CSS
  • E-commerce setup and maintenance on the Shopify platform

Social Media Management

  • Develop, grow and manage social media channels (Facebook, Instagram, Pinterest, YouTube)
  • Create content, maintain brand consistency and handle all social media postings
  • Upload video content to YouTube, blogs, and social media channels
  • Create and manage Facebook ad campaigns